Flowerpavilion.co

Media Type: Web

Concept of the product and why:
Flowerpavilion.co is a redesigned version of a local florist website in Fremont, California which was established in 1985. The purpose of the website is to allow customers to view and purchase floral designs for their event. As a local business, customers rely on the trust of the local business.

Design goals:
The goal of this project is to create an organized website with visually pleasing images to help customers make a purchasing decision. We want customers to feel assured that it would be easy to contact the business.

Design process, obstacles, and solution:
The design process started by looking at the old website which was created in the 90’s. The payment process was insecure and the images were not optimized nor allowed an enlarged view.. The website owner needed to call the web hosting group and manually tell them to add each product and its details. I started the project from scratch by using the simplest and moderately robust content management system: WordPress.org. I recreated and restructured the large category list first and created a wireframe. I found a theme which best matched my design and used CSS, JS, and PHP to fit the needed design. After the design was in place, I installed the shopping cart to cater the needs of purchasing flowers and delivery.

Used design tools & design skills:
UX design, UI design, Wireframing with Balsamiq Mockup, structuring with Omnigraffle, WordPress self hosting, Paypal merchant integration, e-commerce shopping cart integration and modification

Fremont Flower Pavilion

Media Type: Graphic

Concept of the product and why:
A new owner bought out this local flower business and needed to re-brand its logo, business card, and flyers. The old brand was created in the 90’s with an illegible font face and needed a total rebranding.

Design goals:
The goal is create a completely new brand, new direction while keeping the same name. The new brand should feel like an established brand while remaining elegant and grand to reflect the values of the company. Also the business went in a completely new direction due to the changing landscape of floral businesses. Many florists now focus more on doing larger events like weddings, funerals, or corporate events. So the logo needed to attract customers in the wedding industry.

Design process, obstacles, and solution:
The biggest competition this business faced were against large corporate markets with strong buying power like Safeway, Trader Joe’s, Whole Foods, and Costco. An independent floral business can no longer compete against larger corporations. Therefore, the only solution is to capitalize services for larger events like weddings, funeral, and corporate events. The design solution to this problem was to create a grand, elegant, high detailed unique design to impress customers.

Used design tools & design skills:
Adobe Illustrator, Photoshop, Lightroom, Graphic design, branding design